Kyaw Jan Jan Bo

Product Manager · Data Analyst · Digital Strategist

Building data-driven digital products across APAC

MSc Computing | MBA

View WorkConnect on LinkedInView Experience
Kyaw Jan Jan Bo
LLM Integration
SEO/SEM
Business Analytics
Python

About

About Me

About Jan

Product Manager, Data Analyst, and Digital Strategist with 10+ years building and scaling digital products across APAC. Delivered product and growth strategy for brands including Pepsi, illy, Penshoppe, Shokubutsu, and OraSi. Published NLP researcher with two peer-reviewed papers and a live LLM-powered product in production.

Focus

AI + Data + Product

From research to production with measurable business impact.

10+

Years

2

Papers

50+

Websites Managed

1

Live AI Product

Core Competencies & Technical Skills

AI & Product

AI Product Management • LLM Integration • Prompt Engineering • Product Roadmapping • Product Discovery • PRD Writing • Feature Prioritisation • Agile/Scrum • OKRs & KPIs • User Story Mapping • Wireframing (Figma)

Data & Analytics

GA4 • Python • SQL • A/B Testing • Looker Studio • Statistical Modeling • Data Visualization • Google Tag Manager

Digital Strategy

SEO/SEM • Performance Marketing • Google Ads • Meta Ads • LinkedIn Ads • Email Marketing • CRM Management • CRO

Tools

GA4 • Tag Manager • Shopify • WordPress • Canva • Microsoft 365 • Cursor • AI Studio • Figma • Jupyter Notebook • PostgreSQL • Hugging Face • HubSpot • GitHub • Adobe Suite • SAP

Brands I've Worked With

Pepsi · illy · Penshoppe · Shokubutsu · OraSi

Beyond Work

Painter · Guitarist · Music Lover

Portfolio

Selected Work

Top product-focused projects across AI, SaaS, e-commerce, and digital transformation.

Wellness Buddy Thailand
AI Product

Wellness Buddy Thailand

AI Product Developer & Researcher · AI-TaSI · Prince of Songkla University

2024–Present

LLM-powered wellness program recommender built as MSc thesis deliverable. Analyses 6,400+ consumer reviews across 165 wellness centres in Thailand to match travellers with personalised wellness programs.

Live production application at wellnessbuddythailand.comBacked by 2 peer-reviewed publications (IEICE 2025 · IEEE ICSEC 2024)Full pipeline: research → NLP model → LLM integration → deploymentServes international wellness tourists across Thailand
Live ProductRead Case Study →
Yappy Pets Digital Product Suite

View Project →

E-commerceWeb Development

Yappy Pets Digital Product Suite

Digital Strategist (Product Owner)

Yappy Pets · Singapore

Aug 2022 – Feb 2025

Transformed shop.yappy-pets.com from a sample-request page into a full Shopify commerce experience and managed a 16-brand digital product portfolio.

Nrgedge — B2B SaaS

View Project →

Web DevelopmentDigital Strategy

Nrgedge — B2B SaaS

Product Manager

Petroedge Pte Ltd · Singapore

Nov 2015 – Feb 2017

Co-led product management for Nrgedge, a B2B SaaS platform for the energy sector, from roadmap to market launch.

Earth Group Brand Portfolio

View Project →

BrandingDigital Strategy

Earth Group Brand Portfolio

Head of Digital

Earth Group of Companies · Myanmar

Jan 2019 – Apr 2021

Led digital transformation across 13+ brands and drove significant revenue growth through productized marketing.

Pepsi Digital Campaigns — Myanmar

View Project →

Digital Strategy

Pepsi Digital Campaigns — Myanmar

Client Management · Digital Strategy · Project Management

Earth Group

Dec 2020 – May 2021

Annual digital strategy and campaign delivery for Pepsi Myanmar including Pepsi × BLACKPINK regional launch.

illy Coffee E-commerce

View Project →

E-commerce

illy Coffee E-commerce

Client Management · Digital Strategy · E-commerce · UX · Web Dev

444 Media

Oct 2021 – Jul 2022

Built and managed illy Coffee's e-commerce sales channel in Phuket from storefront to analytics.

OraSì Thailand — Market Entry

View Project →

E-commerceWeb Development

OraSì Thailand — Market Entry

Client Management · Digital Strategy · E-commerce · UX · Web Dev

444 Media

Feb – Mar 2022

Launched e-commerce presence for OraSì in Thailand with UX-led storefront and go-to-market strategy.

Case Studies

Inside The Work

Deep dives into strategy, decisions, execution, and outcomes.

2024–Present

Wellness Buddy Thailand — LLM-Powered Wellness Recommender

I built Wellness Buddy for a simple reason: Thailand's wellness market is worth billions, but travelers still struggle to choose with confidence.

Read Case Study →

Aug 2022 – Feb 2025

Yappy Pets — From Sampling Page to Full E-commerce Product Suite

When I joined, the store was basically a request form. I turned it into a real buying engine and built a repeatable growth system around it.

Read Case Study →

Nov 2015 – Feb 2017

Nrgedge — B2B SaaS Product Launch for the Energy Sector

Nrgedge started as an opportunity with no shape. I helped turn it into a working B2B SaaS product that gained traction in month one.

Read Case Study →

Publications

Research

Published work in NLP and applied AI for wellness tourism.

IEICE Transactions · 2025

Integrated Wellness Program Formation using Natural Language Processing for Traveler Decision Support in Wellness Tourism

KyawJanJan BO, Nattapong TONGTEP

AI-TaSI, Prince of Songkla University

View DOI →
IEEE ICSEC · 2024

Customer Insight Analysis with Sentiments and Topic Modeling from Wellness Centers in Phuket

KyawJanJan BO et al.

Prince of Songkla University

View DOI →

Applied product →wellnessbuddythailand.com

Work History

Experience

Academic

Education

MSc Computing

Prince of Songkla University, Thailand

Full Scholarship

NLP · Machine Learning · LLM Development · Wellness Tourism Analytics

MBA

Stamford International University, Thailand

Exemplar Alumnus

Business Strategy · Digital Transformation · Marketing

BSc (Hons) Business Information Technology

University of Greenwich, UK

Advanced Diploma & Diploma in Computer Studies

NCC Education UK

Distinction — Roll of Honours

Credentials

Certifications

Google AI Essentials Certificate
Google Data Analytics Professional Certificate
Google Analytics Individual Qualification (GAIQ)
Google Ads Display Certification
Meta Marketing Analytics Professional Certificate
LinkedIn Certified Marketing Insider

Testimonials

Recommendations

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group of Companies

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group of Companies

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group of Companies

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group of Companies

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

More on LinkedIn →

Get In Touch

Contact

Email: kyawjanjanbo@gmail.com

LinkedIn: linkedin.com/in/kyawjanjanbo

Location: Phuket, Thailand

Portfolio: www.kyawjanjanbo.com